Introduction

La Carne, a steak restaurant, is seeking to enhance its customer experience by introducing its own ordering and delivery app. While relying on third-party apps like DoorDash and Uber Eats in recent years, La Carne now aims to streamline its services and offer a more personalized experience to its customers through a dedicated app.

Challenge

The challenge for this project is to design and develop a mobile ordering and delivery app specifically tailored for La Carne, providing an intuitive and seamless experience for its customers.

Solution

La Carne App allows customers of the La Carne restaurant to order their favorite dishes with the option of delivery and pickup at their own convenience.

Target Audience

User Research

I focused on two primary target audience groups:

• Doctors (Upper class)
• Students (Middle class).

Role and Timeline

This is a personal project that took me 12 weeks to complete.

Design Process

I adopted the five-step design thinking process:

• Empathy

  • User Survey

  • Problem Finding

• Define

  • User Research

  • User Persona

  • User Journey

• Ideate

  • User Flow

  • Information Architecture

• Prototype

  • Wireframing

• Test

  • Usability Testing

Feedback

After designing the low-fidelity wireframes, I created a prototype to conduct user testing with a select group of participants. I followed my research plan, which outlined the research goals, included questions, defined KPIs, outlined the methodology, provided information about participants, and included scripts with tasks for them to complete.

Pattern Identification

• Observations from user testing revealed that all five participants encountered difficulty creating a new account, as the "Create New Account" link was inactive.
• Observations from user testing indicated that three out of five participants experienced difficulty selecting items from the menu on the checkout page, suggesting that the drag feature in the order menu page is not intuitive enough.
• Observations from user testing revealed that three out of five participants successfully selected a pickup location, indicating that the pickup/change location feature is functional but requires adjustments to improve usability.
• Observations from user testing indicated that all five participants successfully checked out their orders and received confirmations, suggesting that the check page functions very effectively.

Insight identification

• Creating a New Account: Users struggle with creating a new account.

  Insight: Users need better cues or prompts to guide them through the account creation process.

• Selecting Items in the Menu: Users encounter difficulty selecting items in the menu during checkout.

  Insight: Users require more cues or guidance to facilitate this task effectively.

• Drag and Drop Feature: While the drag and drop feature in the menu page generally works, users need clear instructions to navigate it successfully.

  Insight: Providing clear instructions will enhance user understanding and usage of the drag and drop feature.

Colors and Typography

A well-chosen color palette paired with the appropriate font is essential for crafting a user-friendly yet elegant design. Drawing inspiration from the color of meat, my palette features rich red hues reminiscent of steak, complemented by two shades of black to evoke the process of cooking and savoring a delicious meal.

• #8D1616
  Red

• #413F3F
  Charcoal

• #686262
  Smoke

• #f5f2f2
  White Smoke