HERBERT FRIMPONG

herbiefrimpong@gmail.com

Jollof Roots. Taco Creative.
I am a Senior Creative Designer blending 12 years of culture and design. Originally from Ghana and now established in Austin, TX, I bring a unique perspective to my work.

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Designer portrait

PROJECTS

2025 Texas A&M University Libraries' Annual Report
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The 2025 Annual Report for Texas A&M University Libraries, themed “A Year of Innovation,” was the most exciting of the two reports I have designed for the University. Unlike last year’s report, I witnessed many of the year-long events we curated across multiple library locations within the Texas A&M system.


I did not work on this project alone; I was part of a four-person team. However, I was responsible for the creative direction and the overall design of the report.


The process involved developing a consistent layout that could easily accommodate multiple images across spreads while maintaining a cohesive, modern, and technology-driven visual style. Download full reports below. 2025 Annual Report 2024 Annual Report

Music Video — Press 2 By Triple4k and Syder Feat. OKenneth

A few months back, I came across the track #Press2 by @triple4k_ and @syder_38 featuring @ygaokenneth from my home city, Kumasi. The song inspired me to put this video together. I shared it with them, and they were cool with it—so here it is. Let me know your thoughts!

Explainer Video — How Schools Can Prevent a Cyberattack

Over the past couple of years, I’ve created several explainer videos for Education Week, including this year’s piece on preventing cyberattacks in schools. I start by storyboarding and illustrating the concept in Adobe Illustrator, then bring it to life with After Effects.


This video takes complex topics—like threat vectors, common vulnerabilities, and proactive defenses—and turns them into clear, visually engaging stories for educators, administrators, and school communities.

Explainer Video — What Educators Need to Know About Artificial intelligence(AI)

This was my first explainer video for Education Week, so I took time to familiarize myself with their style and brand guidelines before starting. Like the cyberattack video, I used Illustrator and After Effects to bring it to life. Creating these videos taught me how to translate complex content into clear, engaging visuals

Texas A&M University Projects

A curated selection of my work for Texas A&M over the past year, including 15+ service logos for the university libraries, along with proposals, presentations, brochures, flyers, branded apparel, banners, invitations, holiday cards, signage, stickers, posters, and more.

Madison College Projects

This is a selection of work I created for Madison College. I illustrated over 100 web icons and designed more than 30 digital ads that supported recruitment and enrollment during my time there.

Illustrations

I’m a versatile illustrator who enjoys adapting my style to fit each project. I believe this flexibility is one of my greatest strengths. Below is a selection of work I’ve created over the past few years for both client and personal projects.

ABOUT ME

I’ve been fortunate to work in design for over ten years, learning something new with every project. At Texas A&M University, I create annual reports, presentations, and print materials that help support fundraising, exhibitions, and donor engagement. I also enjoy making explainer videos for Education Week, turning complex ideas into clear, engaging motion graphics. Lately, I’ve been experimenting with AI-assisted design tools to explore new possibilities and make my workflow smoother, while always keeping an eye on thoughtful, clean design.

Fundraising & Stewardship Design, Proposal & Presentation Design, Impact Reports, Layout & Visual Storytelling, Brand Systems & Templates, Print Production & Preflight, Photo Editing, Cross-functional Collaboration, Illustrations, Motion Graphics and Prompting

Adobe Creative Suite(Illustator, After Effects, InDesign, Photoshop, etc) Microsoft PowerPoint & Word, Figma, HTML/CSS, Wireframing, UI/UX Design, Cava, ChatGPT and Nano Banana

Graphic Designer — Texas A&M University (College Station, TX) | Aug. 2024 – Present

  • Design high-quality proposals, annual reports, presentation decks, infographics, and stewardship materials supporting fundraising and exhibition initiatives
  • Prepare, preflight, and deliver print-ready files; coordinate production with vendors and support press checks
  • Produce animated vidoes for social media and digital displays across campus
  • Explore AI-assisted design tools during early concept development to test visual directions and enhance creative ideation

Freelance Projects (Austin, TX) | Aug. 2021 – Present

  • Designed educational reports for University of Texas at Austin School of law
  • Created explainer motion graphics for Education Week
  • Created motion graphics and annual reports for St Edward's University

Digital & Graphic Designer — Madison Area Technical College (Madison, WI) | Oct. 2021 – Oct. 2023

  • Designed reports, proposals, presentations, infographics, and campaign materials supporting institutional storytelling
  • Produced 30+ animated and static assets for digital displays and social platforms supporting recruitment and fundraising efforts
  • Collaborated closely with marketing and communications teams on campaign initiatives
  • Mentored junior designers, reinforcing brand standards and design quality

Motion Designer(Contract) Capital Factory (Austin, TX) | Aug. 2021 – Oct. 2021

  • Produced motion graphics and presentations for marketing events

Graphic Designer (Internship) — Because I Said I Would (Columbus, OH) | Oct. 2020 – May 2021

  • Produced motion graphics and presentations for marketing campaigns and online fundraising events

Graphic Designer — Ohio University (Athens, OH) | Aug. 2018 – June 2020

  • Led the visual design for the University Library’s 50th anniversary campaign, developing print and digital materials aimed at engaging donors and supporters
  • Designed reports, signage, and presentations supporting advancement and engagement efforts
  • Maintained strict adherence to university brand guidelines

Graphic Designer — Origin8 Advertising (Accra, Ghana) | July 2017 – July 2018

  • Developed concepts for various design projects, including icons, logos, flyers, banners, posters, brochures, directional signages, web graphics, digital display ads, infographics, and social media graphics
  • Produced motion graphics for client presentations, enhancing storytelling and engagement
  • Prepared visual presentations

Graphic Designer & Studio Manager — Lucid Communications (Accra, Ghana) | Aug. 2013 – June 2017

  • Produced animated explainer videos for clients and designed style guides.
  • Created and edited radio and television ads and designed branded experiential marketing items to enhance client campaigns.

MA in Photography, Ohio University (Athens, Ohio) | Aug. 2018 – June 2020

Major: Information Design - Interactive
Minor: Marketing and Commercial Photography

BA in Communication Design, Kwame Nkrumah University of Science and Technology (Kumasi, Ghana) | Aug. 2019 – June 2013

Major: Graphic Design and Multimedia
Minor: Marketing

Google UX Design Professional Certificate